Fariis : The up-and-coming Dubai-based brand that’s making perfume concentrates accessible to everyone

Fariis is part of the new generation of perfume houses in the United Arab Emirates: its first released creations date back to 2023, and the brand has made a name for itself in just a few seasons with a bold move—offering fragrance extracts, the highest concentration in perfumery, at prices usually reserved for eaux de toilette. Generous fragrances, instantly recognizable monochromatic bottles, and a predominantly unisex lineup: Fariis checks all the boxes for modern Dubai perfumery.

A New Generation of Emirati Perfumery

While historic Gulf brands have built their reputations on traditional oud and prayer oils, Fariis embodies the next wave: that of Emirati brands that speak the language of international perfumery, featuring a variety of olfactory families—from fruity-gourmand to aquatic and resinous amber—while preserving the Gulf’s DNA: high concentrations, base notes rich in amber, musk, and bakhoor, and a value for money that Western perfumery simply cannot match.

Its visual signature is just as recognizable as its olfactory signature: bottles featuring a common oriental design, with fluted bodies and domed caps engraved with arabesques reminiscent of the domes of the Gulf, a calligraphic medallion, all presented in bold colors that hint at the fragrance’s character: turquoise for aquatic scents, brown for amber, gold for opulent scents, azure for fruity scents, and pink for feminine scents. A collection that stands out at first glance on a shelf.

The Riwayah Collection: Six Chapters of a Single Story

The centerpiece of Fariis's offerings in our store is the collection Riwayah, whose name means «story» in Arabic: six 100-ml perfume samples, six chapters, six olfactory landscapes. Riwayah Amalfi tells the story of the Mediterranean in all its glory, from Sorrento lemons to smoked bakhoor. Riwayah Lunara The desert night unfolds—aromatic, resinous, and amber-scented. Riwayah Harrison exudes opulence with its notes of black grapes, rose, and saffron, while Riwayah Azuro embodies the lightness of the blue sky, with notes ranging from raspberry to a lavender-caramel blend. Finally, Riwayah: The Only One, the only all-female fragrance in the line, features exotic fruits, caramelized flowers, and a luxurious base of ambergris and cashmere musk. The sixth and latest installment, Riwayah Imperium It crowns the Imperial Oriental collection: Italian citrus notes at the top, dark oud and saffron at the heart, and leather, benzoin, and vanilla at the base.

They all share the same generous size and the same concentration of fragrance extract, which offers superior longevity and sillage compared to classic eaux de parfum. This is what makes the collection an excellent introduction to Dubai’s world of perfumery: it offers a scent for every season and every mood, without ever compromising on performance.

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