Hulm
Floral-fruity perfume extract for women · peach, plum, May rose, raspberry, nectar, tuberose, iris, peony, and white musk
Hulm, the dream in Arabic, carried by a silver butterfly: a cocoon of nectar-filled fruits, the blossoming of tuberose, iris, and peony, then taking flight on Iso E Super and white musk. Ten notes in metamorphosis, in extract concentration.
Hulm de Riiffs: A Light, Fruity Floral Extract
New for 2025 from Riiffs, a specialist in high-concentration extracts, Hulm is a 100-ml floral-fruity perfume extract for women, concentrated at 80 % vol., listed under barcode 6295151506295. Its fragrance profile opens with peach, plum, May rose, raspberry, and nectar; unfolds with a heart of tuberose, iris root, and peony; and settles on Iso E Super and white musk. A highly concentrated floral-fruity fragrance, presented in a ribbed pink bottle featuring a silver butterfly adorned with an amethyst. Available as an authentic product at Parfumerie de Dubai.
The Metamorphosis
Hulm means “dream,” and Riiffs gives it butterfly wings; the fragrance thus tells the story of a metamorphosis. First, the cocoon, woven from ripe fruits: a fishing creamy, a plum juicy, one raspberry tangy, a May rose freshly picked, and in the center, this nectar honeyed—which is literally food for butterflies. A rich, floral opening, as round as a piece of fruit held in your hand.
Then the wings unfold: a tuberose creamy and heady, the most sumptuous of white flowers, a iris root powdered, which casts a velvety veil over it, and a peony a touch of freshness that lightens the overall impression. It’s the moment of blossoming, when the floral notes take precedence over the fruity ones without overshadowing them.
Finally, it takes flight—on just two notes: the’Iso E Super, that transparent woody note that creates a sense of space and radiance, and a white musk Clean and soft. An airy, almost weightless base note that lets the flowers linger on the skin for hours: the Riiffs signature, a fragrance that prioritizes lightness over heaviness.
Across from him at Riiffs, Aswaar erects its ramparts of citrus and sage: for one, the fortress; for Hulm, the butterfly that escapes from it. Two excerpts, two temperaments from the same house.
Hulm Promo Code
To discover Hulm at a reasonable price, use the coupon code Dubai10 and enjoy -10% discount on your order.
Olfactory pyramid
Bottle design
A display piece: a bottle streaked powder pink, with fine vertical grooves, on which rests a silver butterfly with wings adorned with amethyst dots, a violet gem at its center; a second, smaller butterfly sits atop the silver cap engraved with “RiiFFS,” its wings spread as if it had just landed. A silver plaque bears the name in Arabic and Latin.
The mauve, fluted case opens in two sections to reveal a large silver butterfly set with the same amethyst: the box itself unfolds its wings. Hulm is one of those fragrances that you give as a gift as much for the bottle as for the scent itself.
Main chords
Product sheet
How to Wear It
A fruity floral in extract form might raise concerns about it being too heavy; Hulm avoids this thanks to its airy base, with Iso E Super and white musk lifting the floral notes upward rather than making them too dense. One to two sprays A few sprays on the wrists and neck are enough: the fruity opening sets the tone for the day, tuberose takes over in the afternoon, and musk lingers until evening.
A feminine fragrance thanks to its tuberose and peony notes, it avoids being cloying thanks to the powdery iris and transparent woody notes, which give it an elegant, rather than sweet, scent that lingers on the skin. Its season is the beautiful, spring and summer; its scent evokes sunny days, weddings, and lunches in the sun. And its butterfly-shaped bottle makes it one of the most beautiful gifts on the shelf.
Hulm de Riiffs FAQ
What does "Hulm" mean?
"The Dream," in Arabic, is calligraphied on the bottle label and the case. Riiffs gives it an image—the butterfly—and a structure—metamorphosis: a cocoon of fruit and nectar, a burst of white flowers, a musky flight. The name hints at a fragrance that prefers the lightness of a dream to heaviness, and the fragrance profile delivers on that promise right down to its airy base note.
What is tuberose?
The most heady of white flowers: this flower, native to Mexico and cultivated in India and, in the past, in Grasse, exudes a creamy, milky, almost sensual scent, with a hint of camphor and a floral-buttery base. Rare and expensive in its absolute form, it is the grand dame of evening bouquets. In Hulm, powdery iris and rosy peony temper its intensity: the sumptuousness remains, while excess is set aside.
Why specify "May rose" rather than just "rose"?
Because it’s not the same flower: the May rose is the centifolia rose—the “hundred-petaled rose”—grown around Grasse and harvested in May, with a honeyed, fresher, and greener scent than the Damask rose found in classic oriental fragrances. To feature it is to claim a rose of the highest French perfumery tradition. Placed at the forefront among the fruits, it serves as the bridge between the fruity cocoon and the floral bloom.
What does the term "nectar" refer to?
A note of imagination, like most fruity notes: the nectar isn’t extracted; instead, the perfumer reconstructs the idea of flower sugar—somewhere between light honey, ripe fruit juice, and a damp petal. In a butterfly-inspired fragrance, it also serves as a signature: nectar is the food of butterflies, and it is what draws the silver wings toward the cocoon of peach, plum, and raspberry. The most poetic note in the fragrance pyramid—and the most cohesive.
Why order Hulm from Parfumerie de Dubai?
This has been our business since day one: fragrances from the East, and nothing else. Every Riiffs bottle comes from the brand’s official distribution channels, with guaranteed authenticity and a verifiable barcode; each product description provides the fragrance pyramid, concentration, and dosage information before you buy; every order is carefully packaged and backed by customer service that’s there for you, before and after your purchase. The butterfly travels wrapped in cotton.
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